Indonesians, 21 percent of
foreigners to Singapore
The
number of Indonesian guests to Singapore annually is at the
average of 21 percent, of all guests visiting that city state.
“Indonesia is the biggest market for Singapore tourism,
contributing 21 percent of total foreign guests to the country,”
said deputy regional director ASEAN (Islands) of Singapore
Tourism Board (STB), Lee Kai Yin, on the sidelines of the
road-show themed “Uniquely Singapore on The Move”,
in Surabaya recently.
He detailed further that the number of Indonesians to Singapore
in 2004 had reached 1.76 million or 21.2 percent of 8.3 million
guests visiting Singapore.
“In the meantime, in 2003, the number hit the figure
of 1.42 million or 21.9 percent of the total guests to Singapore,”
he said, without mentioning the number of foreign holidaymakers
to Singapore for the year.
Based on the records in 2004, the biggest five countries donating
foreign guests to Singapore were namely Indonesia (1.76 million),
China (880,000), Japan (598,000), Australia (561,000), and
Malaysia (537,000).
The average length of stay for an Indonesian guest is three-day
and their favorite object is the tourist area Orchard Road.
Lee, who was accompanied by STB’s tourism manager, Hasan
Kasim, said that the number of guests from Indonesia would
grow in 2005 as the figure until June from January had reached
847,000.
In order to increase the visit of Indonesians to Singapore
then STB is holding road-shows to nine Indonesian cities,
namely Pontianak, Surabaya, Balikpapan, Semarang, Yogyakarta,
Bandung, Palembang, and Makassar.
The road-shows are bringing a new theme “Uniquely Singapore
on The Move” after formerly the branding “New
Asia” were used. “We use a new brand as Singapore
tourism now has changed and become more unique,” said
Lee Kai Yin.
STB was founded in 1964 aimed at promoting Singapore as a
tourist and business destination. STB opened a representative
in Jakarta in February 2004 and then in Medan (North Sumatra)
in March 2004. *pry/ant
ATTRACTIVE
FOR INDONESIANS-Indonesia is the biggest donator of foreign
guests to Singapore. Singapore offers many things that Indonesians
want, making it attractive among them.
bisnisbali.com
|